Paul* runs a medium sized business in the Wellington region. He honestly never thought that he would be the victim of a cyber-attack. After huge expense, and lost productivity, he now speaks to anyone that he can about the importance of sorting out cyber security.
“I just wish that I had taken the time to get it sorted, as it’s so simple and yet it had such an impact on our business, costing us money in lost productivity”
Whilst we don’t want to scare anyone, cyber security is a huge concern for our clients right across the Wellington region. Here are some recent statistics:
The weekly average number of ransomware attacks detected in June of 2021 was more than 149,000. A year prior, it was only 14,000 – making an increase of 966%!
(Source: Fortinet’s FortiGuard Labs 1H 2021 Global Threat Landscape Report)
Most New Zealand companies now recognise the urgency around sorting out cyber security, however, these are still some common objections that we hear:
Top Four Reasons New Zealand businesses don’t sort out their Cyber Security:
It’s just not a priority.
It will never happen to me, as it only happens to large overseas companies.
It costs too much money.
I don’t know where to start.
#1. It’s not a priority:
“It’s just not a priority for me right now, and I don’t have time to deal with all of that!”
Believe us when we say, we hear this often from New Zealand companies. We totally get it. You are doing a thousand things, time is precious, and cyber security just feels like another overwhelming ‘thing’ to take care of.
Many of our clients have felt the same way. What they have found however, is that the time it requires to be on the front foot and take care of security is far less time than it takes to sort out issues caused by attacks.
In fact, we often hear from clients who wish that their I.T provider had warned them, nagged them, and actually made them sort it out!
By the time they have had an attack, they come to us with days, weeks, and even months of lost productivity, plus the costs of having to sort the issues out.
"There was this horrible moment when I realized there was absolutely nothing I could do"
Amy Pascal, the former co-chairman of Sony Pictures on the cyber-attack on the studio that revealed her private emails.
#2. It will never happen to me
“I'm putting my head in the sand and covering my ears singing lalalalala. Cyber security attacks only happen to big companies - and definitely not here in little old New Zealand.”
We all want to think the best about life, and positivity is wonderful. But sometimes it is best to ‘expect the best, but prepare for the worst’.
We know you are a great person, you work hard, and you live in New Zealand. However, Cyber-attacks do not discern where you live, what industry you work in, or how nice a person you are.
Cyber-attacks prey on those that are overly trusting, can’t be bothered, and think that it will never happen to them.
“If you spend more on coffee than on IT security, you will be hacked. What’s more, you deserve to be hacked.”
Richard Clarke - White House Cybersecurity Advisor 1992-2003
#3. It costs too much money:
“Sorting out my security costs too much”
Let’s break this down a little. What are the actual costs of a Cyber-Security attack?
In the UK, the average cost of all the cyber security breaches these businesses have experienced in the past 12 months is estimated to be £8,460.
For medium and large firms combined, this average cost is higher, at £13,400
35% of businesses report being negatively impacted because they require new post-breach measures, have staff time diverted or suffer wider business disruption. (DCMS Cyber Security Breaches Survey 2021).
Plus, there are the other costs like:
Loss of reputation
Loss of productivity – meaning clients may have to go elsewhere for a while until you get sorted out. They may not come back.
Loss of good faith and trust in your company especially if you are involved in confidential information.
The cost of taking the most prudent and essential steps might be a lot less than you think. By getting a couple of things done, many businesses could significantly increase their level of safety.
#4. I don’t know where to start…
“I’m confused, overwhelmed and have no idea where to start!”
We hear this often from clients and we absolutely understand how overwhelming it can all feel.
Here at GTB, we have years of experience of looking after cyber security for many different companies, across varying sectors.
The first step is for us to make a time to sit down with you, and complete a complimentary Risk Assessment, specific to your business.
This is a great starting point in order for you to get an overview. We don’t even need to access your computers for this, as we will be discussing security on a business level.
Once we’ve met and created this risk assessment, we can devise a plan together, working out what your priorities are specific to your business, any legal requirements surrounding security, and a budget and time-frame to instigate this plan.
Contact us here at [email protected] to make a time to have a complimentary chat about your own security requirements.
(*Name changed for confidentiality)