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Why Password Managers Matter
In today’s world, passwords are one of the most common attack points for hackers. Unfortunately, many people still reuse the same password across multiple websites, or choose weak ones that are easy to guess — especially with the power of AI-enabled computers. If one of those sites suffers a data breach, attackers can use that same password to access your other accounts, or even guess at likely variations.
Worse, if you are successfully hacked (or even close to being hacked), your details are often shared with other cybercriminal groups. This means you and your domain will be targeted even harder in the future. Don’t give them a reason to keep coming back.
On top of the security risks, poor password practices cost time. Studies show staff may need between 10 and 200 passwords to do their job. Without a good system, they either waste time hunting for them or take insecure shortcuts. That’s wasted productivity and heightened risk — not a good trade.
A password manager solves this problem by making it simple for you and your team to create and use strong, unique passwords for every system you log into — without needing to remember them all yourself.
GTB’s Recommendation
At GTB, we believe a password manager is a must-have for almost all businesses. Here’s how we recommend approaching it:
Even a free password manager is better than none
Without one, most people end up reusing weak passwords.
We recommend and can help you set up LastPass Free if you are just starting out.
The downside is that if you forget your master password, recovery can be a complex process, and support is limited.
For business use, a paid password manager is the smarter choice
GTB supplies and fully supports LastPass for MSP/Business, which adds secure password sharing, central management, reporting, and auditing.
Importantly, if you forget or lose your master password, GTB can help you quickly regain access to your vault — something that is much harder with a free password manager.
This means less downtime and stress if something goes wrong.
We can also use advanced features such as dark web monitoring (to alert you if accounts linked to your domain are compromised) and configuring vaults so that your team don’t even need to know their own passwords. This means they can’t be tricked into revealing them.
Why Not Just Use Chrome’s Password Manager?
While Chrome’s built-in password manager is free and convenient, it isn’t designed for business use. It doesn’t provide central management, secure sharing, or visibility for managers. If a Google account is compromised, the stored passwords are exposed.
By contrast, LastPass (and similar dedicated managers) use stronger security models (such as zero-knowledge encryption), meaning even the vendor cannot access your vault. You also get the tools needed for business: controlled sharing, admin visibility, productivity gains, and support from GTB.
The Business Benefits Go Beyond Security
Switching to a business-grade password manager isn’t just about cybersecurity — it also improves efficiency and control:
Time Saved – Staff no longer waste minutes every day trying to remember or locate logins. Over a year, that adds up to many hours per person.
Onboarding and Offboarding – New staff can be given immediate access to the systems they need with just one master password. Departing staff can have all access revoked in seconds.
Reduced Insider Risk – Staff don’t need to see the actual passwords, reducing the chance of misuse.
Central Oversight – Owners and managers get visibility and control over who can access what, without needing to track sticky notes, spreadsheets, or shared documents.
Compliance and Reporting – Many industries require strong password practices. A password manager makes it easy to meet those requirements and provide audit trails if needed.
Quick Summary for Non-IT People
Browser Password Manager → Fine for personal use, but not secure enough for a business. If someone compromises your browser or Google/Microsoft account, they may get all your saved logins.
Free Password Manager → Much safer than reusing weak passwords, but you’re on your own if something breaks or if you forget your master password. Recovery can be difficult.
MSP-Managed Password Manager → The best option for businesses. You get strong, unique passwords, controlled sharing, central oversight, and if something goes wrong, GTB can step in quickly to get you back up and running.
Final Word
Passwords remain one of the weakest links in cybersecurity, but using a password manager is one of the simplest, most affordable steps you can take to protect your business. Whether you start with a free tool or go straight to a managed business solution, the important thing is to start now.
GTB can help you choose, set up, and manage the right password manager for your business — keeping you secure, productive, and ready for whatever comes next.
